When facing a crisis many just try to “get though it” with the least amount of damage – they are willing to be a victim as opposed to a master of their circumstances. They put their heads in the sand (and get their competitive/market share butt kicked).
Some hunker down and hope that it will pass and until everything returns to normal. As they burying themselves deep in their bunker, there are others who step up to the challenge; look for the opportunities and play big…and emerge as the winner. Some go right into a defensive mode while others choose to take a more offensive stance.
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